20.11.17

Logo Design Singapore | Brand Identity and SEO which helps SMEs to stand out from competitiors

Hello SMEs in Singapore, if you think you could get a logo that stands out from the competitors at just $5 or $145, by downloading the Fiverr app or posting a logo job on Freelancer.com, you'll end up paying more later. Let alone precious time wasted on them. Save a few dinings from your favourite restaurants, to pay a better design studio.


Perhaps never before in history has there been such a preoccupation with identity. Everyone wants to stand out from the crowd. Getting that "fifteen minutes of fame", we very often become reduced to ciphers by the very popularity of the trends we are following to achieve this, be it the fashions we favour, the selfies we endlessly snap on our iPhones, or the "likes" we strive so hard to accumulate on Facebook. If you think it's becoming harder to make an impact as a person, imagine how much more difficult it must be for the proliferating number of companies seeking to promote their brand in an ever more competitive, globalised world. For an identity is more than just a brand-name that will be remembered, or a logo that's instantly recognisable. 


Brand has meaning in people's minds that exists beyond functionality. Part art, part science, brand is the difference between a bottle of soda and a bottle of Coke, a computer and an iMac, a cup of coffee and cup of Starbucks, a car and a Mercedes, a designer's handbag and a Hermes Birkin. Brand is the intangible yet visceral impact of a person's subjective experience with the product, the personal memories and cultural associations that orbit around it. Brands are also about messages - strong, exciting, distinct, authentic messages that tell people who you are, what you think, and why you do what you do. It is the whole intangible feeling that a product or service produces in a would-be customer, giving them the confidence to go ahead and purchase it!


This is something that designers aim to create by a variety of technical means - colour schemes, fonts, artistic approach (minimalist or "busy"), size, story-line - but equally restricted by various technical limitations, such as the need to encompass a widely differing set of end-uses...


At 猪の画室 PIGOLOGIST™ STUDIO, we are an affordable one stop  service for your brand identity. From branding design, collaterals, to optimized content copywriting (this helps to push your SEO to the top). Talk to us today! 

Check out what  猪の画室 PIGOLOGIST™ STUDIO could do for your brand identity | pigologist.com

(Read more on branding from 60 Minute Brand Strategist by Idris Mootee and IDN.)

31.10.17

Top Brand Mascots designer in Singapore | How Mascot can improve your brand identity explained

Have you been to Japan? It's a place where you won't miss sight of a mascot. Modern Japanese culture celebrates the sugary-sweet and the downright adorable like no other. Why do they like to use mascots for brand identity? Because it works. It makes you stand out among your peers and competitors! Each mascot has their own personality and unique story to tell. Mascots are easily recognizable and leave a memorable, imprint on your mind. That is what you need in branding!


Mascots have been widely used from branding food and beverages, representing national parks, airports, TV stations, major events and awards and even political campaigns. Why are people so into mascots? Some of the top mascots even spinoff into profitable merchandise. The Bank of Japan announced that "Kumamon's economic effect on the prefecture amounted to 124.4 billion yen over the past two years!" If you've yet to see Kumamoto's star, you can catch a glimpse at Kumamon-themed hotels and trains, on packages of cookies and even on Japan Airline's special "Air Kumamon" package on international flights.


If you think it is becoming harder to make an impact as a person, imagine how much more difficult it must be for the proliferating number of companies seeking to promote their brand in an ever more competitve, globalised world. For an identity is more than just a brand-name or a logo that is instantly recognisable, it is a whole intangible feeling. You need an ambassador... Each mascot represents a company's or prefecture's characteristics, and is used primarily for public outreach. It feels appealing and personal to have a mascot advertise for a company on social networks.


Here's a few of my top favourite mascots from Japan and Korea.


Is your brand identity memorable? Do you stand out from your competitors? 


猪の画室 PIGOLOGIST STUDIO has accumulated 14 years of experience in serving our prestigious clients on mascot creation. We help their brands and organisations stand out.
pigologist.com


1. Kumamon – The mascot for a bullet train line in the city of Kumamoto

2. Hikonyan – The mascot for Hikone Castle

3. Domo-kun – The official mascot of NHK TV station

4. Kishu-kun – Wakayama police mascot

5. Momo, Chachamaru & Tabita – Mascots of Sagawa Museum

6. LINE Friends - Brown

7. LINE Friends - Cony

8. LINE Friends - Sally

More blog posts on mascots coming soon! 

Is your brand identity memorable? Do you stand out from your competitors? 


猪の画室 PIGOLOGIST STUDIO has accumulated 14 years of experience in serving our prestigious clients on mascot creation. We help their brands and organisations stand out.
pigologist.com

24.8.17

Branding design, logo, mascot, character designs and murals for child care centre| Singapore design and illustration agency

Client: Dinocare
Branding design for child care center. Includes art direction, mascot design, character designs, logo design and mural sticker illustrations.











23.8.17

Preschool Children's Books illustrations #4 | Ministry of Education | Singapore design and illustration studio

Client: Ministry of Education

Art directions and illustrations for preschool children's big book #4.
View more in other posts.



 





Preschool Children's Books illustrations #3 | Ministry of Education | Singapore design and illustration studio

Client: Ministry of Education

Art directions and illustrations for preschool children's big book #3. View more in other posts.






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